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How Apple and Nike have branded your brain | Your Brain on Money | Big Think

Кадры How Apple and Nike have branded your brain | Your Brain on Money | Big Think

Описание How Apple and Nike have branded your brain | Your Brain on Money | Big Think

Коментарии How Apple and Nike have branded your brain | Your Brain on Money | Big Think

if you dont have money to buy expensive phone doesnt mean you hate a brand, you could also be having money but just prefer to buy something that does it core purpose simple as that There are all kind of people out there each wtih their own principles but yes brands do have influence on them Comment from : Jack J

We are just consumers that could cause some bad things Comment from : Hacker_Islombek

Me who accidentally drowned a 6 month old samsung s10 in the ocean thinking it will survive because I use it on pools, stupidly not thinking about salt Regretted it so much I stopped using phones for months and changed to an old phone when university started again >the freaking 1st gen se of apple I would love to get an old flip phone of Kyocera but it was very hard to find and 3g phones have news of being cancelled that time Annoyingly I love all of em Small and simple lil ones Comment from : runi

Thanks for this thoughtful video on the power of branding to form personal relationships with brands and also an identity based on brands Powerful lessons for salespeople and marketers here Comment from : Tangible Words

an interesting case study is ‘nothing’ brand Comment from : Soumen Madan

Why the the drog is xanax because is the best drog why Nike is the shoes because air jordans is the best simply give a shoes better than Jordan withe in her category of prices Comment from : film maroc

Please remember that many people's choices are restricted by their own economy Price matters much of the time, whether you actually 'like'' the product or not Comment from : Andrea Vagelatos

The last two lines were great full of wisdom, knowledge and clever Comment from : Noor Mumtaz

i mean i'm from singapore & we like these brands too! i can't speak about the other parts of the world, but their reach in asia in insane i don't care though Comment from : share accidental

I would like to just add my point and maybe hopefully it is helpful for the viewers My style is that if the trend is Levis and Nike, I will go the next direction, meaning I will go Converse & Puma I try to avoid comparison at all cost Comment from : Vong Oudom

But surely apple has delivered great and revolutionary products as well Comment from : Prince Kumar

Karl Marx save us please 🙏 Comment from : Z W

This is a horror movie Comment from : Z W

Thanks for sharing I consider this data massively important for everyone to be aware of Comment from : Love Feels Best

NIKE >>> ADIDAS Comment from : JASMINO FARAH ITANI FHD 2023

You want to know how to control your spending? It’s easy, picture what your life would look like if you never had enough money to do whatever you wanted Let that thought inspire you Once this happens money becomes a lot more important and you stop wasting it Comment from : Thomas Richards

Most people that I know who use apple products, especially iphone and apple watch, they recognize that they buy it for all about prestige Comment from : Gabriel Rojas

I use Xiaomi because I´m an apple/samsung hater kkkk Comment from : Lucifer Morningstar

Thats so true In general I don't care which phone I have But I really would never buy apple, the feeling is like hate or rejection brbrSo I ended up with Samsung And I dont have any feelings toward this brand Comment from : Aliya Galim

I can choose a brand that I enjoy looking at the products, imagining myself using, and can identify with my own personal style and my current level of affordability My experience with it, good or bad, determines my willingness to purchase that brand again or not Comment from : William Kazak

Guy in the video: brbr"Multi-national corporations are your friend Your identity depends in them"brbrI didn't like brands before I don't like them even more, after viewing this video I'm going to goodwill and the salvation army, for good now Are they brands? Maybe But you can't tell it from the things they sell Comment from : Alcaeus89

Love the idea that an anti-brand approach is also a type of brand Comment from : Sai

Jordan Brand for sure Try to critique Michael Jordan and watch people defend him to the brink of idol worship The man can do no wrong at all in their minds Comment from : War Age TV

What an interesting discussion I wish this specific discussion was longer Comment from : Abraham

Hey BT, which camera was used for Americus’ sitting shot? Also great video as always Comment from : Jack Heslewood

"willing to pay more, for the EXACT SAME THING" shows me this guy is out of touchApple EcoSystem and Quality is unmatched and unique Comment from : Tong Le

Please tell me what song starts at 1:20 please Comment from : Jaquori Sutton

Okay Comment from : Alfredo Matias

So I bassiallly marketing is brainwashing us in buying things we dont need Comment from : CEO Of Loneliness Inc

Are people so loyal to their brands that they give their iPhone a name? Comment from : taoyoka

So android users are like atheists They say they don’t believe, but they do have a belief system and it’s still based on god Comment from : MSlay-Ultra

It’s quality too dude Comment from : Soon Lay Kheng

Nike sucks though Comment from : Anthony

What a waste of time Comment from : Adel A

Not everyone is raised by TV and dumb precepts underlying a vague superiority, this stuff not working here Comment from : Deriz Nobot

I am a simple person I just see value for money, Comment from : Anush Dsouza

Probably it's not because Samsung it's because they want android, not Samsung in specific Comment from : Anush Dsouza

Hey!!! Apple computers and software are higly & not-discussion better than any other thing produced by Microsoft or something That's just a fact Comment from : Carlos Andres

Fact: brWindows - reboot almost daily due to some technical glitchbrApple/Mac - reboot about once a month just for good measure Comment from : Marc Hyman

They're just texts Comment from : Dhnuxwlk3r

It should have been Apple & Google not Samsung Comment from : JAGDISH TEMKAR

We will never escape Dispepsi Comment from : GR

I find this interesting I like adidas because it lasts and it fits good (I have a shirt that is still good for 10 years, had a sneakers that last for 5 years…) and I always switch my phones brand once I get a new one I don’t like Nike because it’s not made to last… Comment from : Diplomata Maravilhosa

I Totally disagree , it’s not just the logo that is attractive but the superior quality it delivers which compels the customer to purchase it Not all but there are rational customers that purchase brands after assessing it by using over years Comment from : simran jeet

The image and the perception built by tech giants and major brands through social media and entertainment industry influences consumer base although they have better products but rather than the quality of product it's perception influences the decision weather to buy something or not If you are not bothered by social media hype, you can make a decision it's not like you are being told that this is the best , you know what's best for you it's not a price tag that is decisive for you before buying a product Comment from : Jatinder Singh

This is financial advice and I never give financial advice: DONT LEAVE DURING THE BEAR If you don’t want to invest…learn If you don’t want to learn…build If you don’t want to build observe DO SOMETHING…other than leave There is so much opportunity here Take advantage! Comment from : Fred Williams

0:13 I just realised this is KLCC Comment from : ChewyTzuyu

Have they shiteIf it's popular ,I always look for alternativesTheres a big world out there to have blinkers on Comment from : iwantmycountryback kg

I don't agree with the the closing statement Avoiding X doesn't make you "anti-X" If you don't work when you're not getting paid for it, that doesn't make you "anti-work" Comment from : cardflopper

I guess my brain is different I don't fall for this brand crap Comment from : Calli Cordova

5:00 Comment from : Narayan Suthar

2:24 golds gym Comment from : Arman Zaidi

Holy sadness Really? No, this is cutting edge? Let's start with religion, any of them Holy crap I need to get funded to "study" something Comment from : Raoul Tesla

I think it's interesting that the presenter leads with a big ol' cross brand He's letting us all know that his brand is Christianity Even more interesting is how my brain is processing his brand currently and how it would have processed it 40 years ago Comment from : Howard & Julie Wiley

Marketing is just really a Phenomenal idea you hardly aware of when it's happening and just wonder why you indecisive Comment from : @Tumpizm

Wow Never realized this before The world is really dominated by brands Comment from : Best of Ryan Pineda

I have owned a pair of Nike I wish there was an alternative to Apple Comment from : Yondainc

Me who goes 0 logo and debrands his stuff peasants Comment from : Mr Anderson

I'm going to start calling Apple "Dad" Comment from : Sade Pennbrook

How did the apple users respond to news about samsung? Comment from : Deli

Why asian guh with Samsung 😅 Comment from : Nikhil

this is so true 🕶 Comment from : Jace Bonfiglio

It's always one or the other The black or the white The true or the false The up or the down Simple simple shit Fall for it or don't fall for it Comment from : Be Kuma

Like De La Soul said, "It's just me, myself and eye" Comment from : Be Kuma

Comment from : Bhuwan Gurung

Comment from : Mark Drenth

It's insane Comment from : RAHUL IS GREAT

That’s all fine and good, but I honestly do not give a shit about brands I look at price tags I learned this stuff in elementary school and made sure I never fell in this trap Comment from : daren miller

ExcellentbrThis is absolutely fascinating!brThanks for sharing this,brJames Comment from : brother james - Millionaire Christian Mentor

companies making brand names to millions for rich people Comment from : Terri Dermenjian

Satying true is real power brAnd need courage too to do that 🤠 Comment from : Sujit Patil

Summary: We stupid Comment from : Crowstar 90

I want more Comment from : Certified Life Coach Institute

i dont have any value Comment from : raavi yashwanth

I wear second copy only 😂 Comment from : Roxy

I pick products that are good, has good support, and make sense, and I stay away from anything with emblems and logos sticking out as I hate visible brands on what I wear and use Comment from : Anirossa

5-minute video and you end with the statement, 'I am very much motivated to see that in that positive light'? brWhat kind of joke is that? brIt is very confusing what your goal is here brIn the beginning, it seems like you want to make people aware of the danger of brands, but later you start suggesting the idea that brands are unavoidable and that they define your identity whether you like it or notbrOf course, every choice defines or builds my identity, but when I purposefully avoid something, it doesn't mean that the thing I avoided affects my identity It's the choice of avoiding something that affects my identity, not the thing that I avoidedbrbrAn anti-brand mindset is not a brand If you say the opposite, it's a paradox, not an argument with logical support brAn anti-brand mindset is simply what the name implies: an anti-brand mindset brI know you might seem smart at first when you say 'an anti-brand mindset is just an anti-brand brand' brThe 'wow' effect is there, but the reality is that an anti-brand mindset doesn't promote or sell anything, on the contrary of the brand brIt is a defensive mechanism that defends a person's autonomy and identity To defend oneself and to promote oneself are very different concepts I'm not sure why this 'university teacher' is trying to trick us into taking for granted that defending and protecting oneself both mean promoting oneself brIt's a very simple difference, and I wonder how a professor could miss thatbrMaybe he didn't miss it, and instead, he deliberately made the mistake? Maybe this video supports brands and capitalism by apparently criticizing them? Comment from : valerio51987

Interesting Comment from : Michael Williams

Many people do choose rationally because many people don't like to waste their hard earned money Comment from : Frederick Niche

Apple and Nike advertising has had no effect on myself at all I've never purchased an Apple product in my life! McDonald's on the other hand ! Comment from : Benjamin Thame

feel like i'm in psychology class Comment from : Sg

Great Video thank you for sharing 👍🏻👍🏻 Comment from : Moon Key

I buy whatever is on sale at my local markdown store TJ maxx/Marshall’s lol Comment from : Josh S

Video sponsored by Apple Comment from : The Bike Man

Interesting Comment from : Daniel Assiak

Apple is not just marketing There Products have an high standard quality Also Apple is one of the brands which hold their promises of their ads They dont have to "lie" they know they can Other brands wants to be the first in some innovations but they are not good enough for implementation Apple knows when its the right time Their Products have a consistence like no one otherbrApple puts a lot of effort to make using an iphone (or other products) a diffrent experiencebrSamsung have great hardware if the software will be better Apple will be affraid Thats the secret of Apple Comment from : Galaxy

gigachad: understands the difference between both brands and buys both Comment from : Eric

Mantap Comment from : Dzul Arief

I buy only product I like and good quality, don't mind the brand Comment from : dite6s9mora

The video doesn't answer the question in the title Should be why instead of how Comment from : Mufid

Branding is only for people who have access to easy money Rest just doesn't care Comment from : afia sheikh

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